Remember that survey I did a couple months back asking about your wine purchasing habits? Here are the results. I am a numbers nerd and have always loved information. I am not sure if you find this kind of stuff interesting but at least you will know how you match up to other readers.
Top-line Survey Results:
My “everyday” wine is primarily…?
Red – 22%
White – 20%
Rosé – 4%
Red when it’s cold out and white when its warm out – 24%
Depends on my mood – 24%
On average, my “everyday” wine sells for what price range?
- 12% spend under $10 per bottle on your “everyday” wine.
- 50% spend $10-$15 per bottle on your “everyday” wine.
- 28% spend $15-$20 per bottle on your “everyday” wine.
- 7% spend over $20 per bottle on your “everyday” wine.
On average, my “special occasion” wine sells for what price range?
- 24% spend $15-$25 per bottle on your “special occasion” wine.
- 22% spend $25-$40 per bottle on your “special occasion” wine.
- 16% spend $40-$60 per bottle on your “special occasion” wine.
- 13% spend over $60 per bottle on your “special occasion” wine.
I generally (50% of the time or more) purchase my wine at a_____________?
- 38% Grocery store
- 25% Independent wine store
- 21% Wine Superstore
- 5% Directly from a winery
- 0% Online store
My thought on the results
The number that jumped out the most is the number of readers that primarily shop for wine at a grocery store. I get it we are all super busy and it is convenient. That said, I used to be you. I think we all were at some point in our lives. And in a pinch at a late hour or when there is no time to do otherwise, I still do. There are some respectable wines at the grocery. We will overpay for them, but they are there. Unfortunately, this also tells me that you are greatly limiting your wine experience because the selection at grocery stores is limited to primarily national brands and primarily industrially produced wines.
Nothing else seemed surprising, except for the 0% buys online. Now that could be because of my sample size but it also could be that online purchases usually come with shipping costs and even when the shipping is “free” you are more than likely still overpaying for the wine to cover the shipping. This is a “hhhhmmmm” for me. But I gotta tell you, there are some real deals out there when you buy 6 or 12 bottles. For example, our favorite sparkling rosé is a steal at winedeals.com. Locally we have to pay $28 per bottle. This place sells it for $22.99 and if you buy six bottles you get free shipping. Buy 12 and the price drops to $20.69. Unless you live in NY state there is also no sales tax. All told this is a super value.
And NO, the 50% spending between $10-$15 for the “everyday” wine is not a surprise at all. Honestly, if it weren’t for sampling the variety of wines that I do for this blog, I fall into that category when it comes to rosé – $10.99 per bottle or $9.89 when we buy by the case. For my everyday whites and reds, I try to stay close to $20. The kicker that does make me wonder is what percent of the 38% grocery shoppers who also are in the $10-$15 range for everyday wine because even at that price you are so overpaying and the non-vintage wine will almost definitely be industrial wine.
What is industrial wine?
It is a non-vintage wine that is mass produced using a recipe to create the same color, taste, nose, and viscosity for a wine year after year and bottle after bottle. To be consistent, there are 70 different additives can be added to make the wine taste and look the same year after year regardless the grapes used. This could include Mega Purple, a juice concentrate to alter the color, oak sawdust to impart that “oaky” flavor and even sugar. And there is a slew of chemicals on this list too. So if you ever wondered why wines like Apothic, Cupcake, Gnarly Head, and hundreds of others taste the same bottle after bottle, year after year, it is because the recipe of additives create the flavor profile more than the grape used, the place grown or the aging process.
To avoid the possibility of buying industrial wines… Look for small producers. Make sure the bottle has a vintage date, as well as a specific location. i.e. Russian River Valley or Paso Robles. Avoid those that only say California as you have no idea where the grapes are sourced and could come from anywhere.
Wine Tasting is Tomorrow (Tuesday, October 24, 2017)
Hope to see all my local peeps at the Tasting.